Overwatch is one of the hottest game in the esports scene right now. With over 25 million players Overwatch has become the latest hot property for non-endemic investment into esports.

Blizzard has been quoting the Overwatch League and it’s franchises to traditional sports owners. We have seen reports of the teams being worth around $10 million. That in itself puts a rough estimate to the value of the esports sector in Overwatch.

But let’s talk about the game itself. Blizzard released Overwatch, a FPS game in May 2016.

Overwatch will have 3-4 heroes released per year

Jeff Kaplan revealed in a recent interview with Gamespot their thoughts on the hero release schedule. The past year has seen heroes being released at a rate of 1 per three months. We saw Ana, Sombra and Orisa being released after an approximate gap of 3-4 months.

Jeff Kaplan mentions that the Overwatch team would like to maintain the rate of hero releases. Over the course of time, they would even like to slow it down.


Blizzard cancelled Titan after working on it for 7 years

Overwatch is an off-shoot of the epic game Titan that was planned by Blizzard. Over time Titan got too big to keep it together and Blizzard had to cancel the project altogether. Despite several hundreds of hours of efforts already put into the project, it was impossible to save the project which was becoming too big and impossible to manage.


The current Overwatch team had a time of six weeks  to come up with the idea of a new game. And so Overwatch was born out of necessity. The core of Overwatch is it’s lore. At it’s heart Overwatch is the story of a group of characters who save the world repeatedly from the Omnics and later from several other dangers. Blizzardś Overwatch trailer laid the groundwork for the start of a huge storyline around which the game and it’s characters are based and evolve.

But other games release so many more characters..

HOTS will have over 200 heroes

We see a drastic difference in the number of heroes that are added to the game. If we look at other comparable esports titles

  • A couple of months ago SMITE saw the release of two characters one after the other
  • HOTS released 16 heroes in the last 12 months
  • Paragon releases heroes on a 3 week basis

So is Blizzard´s approach to the hero releases an anomaly? If yes, will it hurt the organisation?

The Blizzard approach to Overwatch

Blizzard´s approach to Overwatch is not simply releasing a new character and balancing the game. They prefer to have a full storyline woven around their characters and fit him into the Overwatch Universe.

  • Overwatch Storyline
  • Hero ability balancing
  • Try to keep heroes underwhelming at the beginning
  • Focus on existing heroes
  • Hints & Tells

Jeff Kaplan mentions how he prefers to have a slow release to the heroes. There are several factors which affect this decision.

I really do feel that we should not be in a mode where we’re shooting to have one hero a month or something like that. MoBAs need to do that because of the type of gameplay they have and the business model.

The more heroes we add, the less attention we’re giving to the existing 24 heroes that are already out there. Then also I think there’s something that’s really valuable in player affinity for a hero. That has to do with how the hero looks, the backstory, their relationships with other heroes in the game, and I feel like the more heroes we add the less we can invest in each hero that already exists.

I want each hero to feel like a really special event where you’re just so excited, they fit in, and once they’re added, it feels like they were always meant to be there.


Overwatch Storyline

Widow Animated Short

Blizzard has heavily focussed on the Overwatch storytelling. They have built the characters around the Overwatch story. Blizzard has carefully crafted each character to fulfil a certain purpose in the story. Adding a new character will disturb the entire status quo of the existing characters.

So before adding a new character, Blizzard has to focus on developing its storyline. The storyline is important to maintain the continuity of the series. The huge support given to the recently released PVE mode is extremely encouraging. There is a huge demand for such content. Understanding the backstory of a character helps bring the fanbase closer to their favorite heroes in the game. It helps them connect with their favorite heroes in various ways.

Character Balancing


Overwatch is a very unique game and it’s characters are all unique in their abilities and their storylines. We have different abilities ranging from Rocket launchers, to trap mines to shields etc. The principal reason why Blizzard has not introduced a pick-ban system in Overwatch so far is because banning a single hero can make another character extremely unbalanced.

For example :

Removing a Mcree and a Pharah gives one team a huge aerial advantage which almost definitely will win them the game. It tilts the game in one direction in big way and the carefully crafted balance is spoilt.

Ofcourse this particular example has different outcomes at differing ranks, but you get the gist of what I am trying to say .

Before releasing a particular hero, the developers have to think about how his abilities match-up against other heroes. A single overpowered / underpowered skill can make changes to the entire meta in a big way.

Keep Characters underwhelming in the beginning


The biggest shift to the meta happened when Blizzard introduced Ana. Ana had a complete kit with an extremely overpowered ultimate ability. While the traditional characters which were launched before her were still seeing single digit percentage pick rates at tournaments, Ana´s popularity skyrocketed with an almost 87% pick rate in the months following her release. She is still considered a viable pick, despite Blizzard initiating multiple nerfs to her abilities.

Blizzard had to nerf her several times in order to make her kit somewhat less overpowered. Learning from their mistakes, the next two hero releases in Sombra and Orisa have been initiated with somewhat underwhelming abilities and viability. They have since then made quite a few changes to them ( especially Sombra) to make them quite viable in the lineups.

So adding a new character would mean that Blizzard has to provide post release support for a couple of months at the very least. In the case of Ana, they had to nerf her abilities while it was quite the opposite for Orisa and Sombra.

Focus on the existing heroes

Blizzard wants people to maintain their affinity and fanbase for their existing heroes. As such releasing new heroes will only mean time and effort diverted from the development of the existing 24 heroes.

While developing new heroes is definitely interesting and gets the entire community excited about the new character incoming, it also meansn that the developers divert their time and effort from the existing heroes. Blizzard does not want to  neglect any character. Seeing their character getting no play at all mainly due to a weak kit compared to the others ( Hanzo ) is extremely disappointing for the average player.

Hints and Tell

Blizzard has teased us with Doomfist since the launch

Blizzard has a history of slowly hinting at the possibility of new characters. Over the course of time, they have tried their hands with an entire ARG with the release of Sombra. However the ARG was too long and over the course of time, it actually frustrated people more than excite them.

Ultimately the next character that Blizzard came up with, Orisa, saw a concentrated excitement campaign by Blizzard. They revealed hints and gave out a trickle of information a week prior to the launch. Eventually it was a roaring success. While the character is underwhelming as many felt it had the potential to become better in many ways, the hero release campaign was a resounding success.

Blizzard has a plan

Quality content requires time and efforts. Blizzard try to maintain a fine balance between their various requirements of a hero. 

Blizzard Entertainment

Finally it is the business plan which matters. While Spamming heroes into the game is something that other games might consider the norm, however it also reduces the quality and the excitement of a new hero release. 

Overall I am pretty happy with the number of releases. We definitely do not want Blizzard to be releasing one hero a week. It would spoil the surprise and the excitement that a hero release generates right now.

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